Posts Tagged ‘Best’

Hey
i’m thinking of buying a portable safety deposit box for my parents this christmas, and i’m not quite sure where to look for one. They own a small business at the local flee market and really don’t have a way to carry their money except in pouches strapped to their stomachs. is this the best way to carry money??? can anyone give me some advice?

I know I will advertise in the Yellow Pages. Where else should I advertise?
My target market is local small businesses. I will be doing returns for individuals as well at tax time.
Thanks for your help!

I own a new small restaurant that does gourmet soups, salads and sandwiches. We are trying to increase our “boxed lunch” sales. What is the best way to increase our sales of boxed lunches to local businesses in the area? We are new enough (about 1-2 weeks old) that basically nobody really knows about us yet. How can I get the word out to the right people to increase my sales for large take out orders to the big local companies? Thanks for any help.

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i own a start-up company that specializes in home audio/ video and automation installation. what is the best way to get my name out there and atract clients when im just starting off. I know word of mouth is the best method but i need a base set of jobs to build my portfolio. please help

I have a startup DJ business in Columbus, Ohio and need ideas on advertising in the local community for little or no cost. Thanks!

I’ve just started a personal chef business www.theolivetreechef.com
I was wonder if there were any marketing strategies geared toward the local clientele in the $100,000+ per year income bracket. I’m on a tight budget.
Any suggestions would be greatly appreciated. Thanks.

Network marketing and MLM businesses have been around for decades. The pioneers of the network marketing industry were Amway and Avon. They are mostly responsible for all of the offline marketing strategies that are still used today. They had to because the internet was not invented yet. Most if not all network marketing, MLM, home based businesses, affiliate marketing and direct marketing businesses have an online presence today. However, most of them are still using offline marketing strategies, even in light of the internet. So the question is, which is better, offline marketing or online marketing?

Offline Marketing

Most businesses have the, “if it is not broken don’t fix it”, motto and continue to use offline marketing as their main form of marketing. The first and most popular offline marketing strategy consists of getting your friends and family involved. This strategy is most successfully achieved through hotel meetings, conference calls and home parties. With this strategy, your market is a local one. Also you have to go out and find your prospects. The second most popular is buying leads from leads companies. This strategy involves calling complete strangers and using your phone sales skills to get prospects to know like and trust you instantly, in order to join your business. This strategy involves hours of phone time and is all about numbers. Once again, you are going out and finding prospects. The third, and most popular, is telling everyone that you see and come in contact with about your business. This strategy runs on the, you never know who might be interested and it’s all about the numbers game. Once again you’re going out and finding prospects. Other forms of offline marketing strategies involve: business cards, postcards, flyers, car wraps and more. These are the main offline marketing strategies that most companies and entrepreneurs implement in their business. The two main problems with offline marketing is saturation and you have to find the prospects.

Online Marketing

Very few network marketing and MLM companies and distributors market their businesses online. Most business owners that use offline strategies say that online marketing strategies will not work with their business model. Or they say that online marketing is to in personal. However Online marketing is the best way to put your

business, products, services and brand in front of the biggest audience in the world. That audience is called the Web. The Web has a market of over 1.5 billion people in 100 English speaking countries. It can be accessed from anywhere in the world that has an internet connection. You can work your business in your underwear at home or on a beach in a tropical paradise and still reach the world. With online marketing strategies, such as article marketing, video marketing, social media marketing and more, prospects find you. Also once you put the content online, if done right, it will drive tons of traffic and leads to your site forever. With these types of strategies you are able to flood the marketing with your content. This in turn will brand you as the expert, not your company.

I, myself have used both strategies offline and online at one point in my career. Through the trial and error, I prefer and will always prefer online marketing strategies. My reasons are simple. You can reach a larger market from anywhere. All you need is a cell phone and laptop. You can avoid the saturation effect that offline marketing usually creates. Another reason is with the content you put online. It will drive traffic back to your site forever. Do the work right once and it continues to pay you. The last reason is, I don’t have to go and find people. People find me through the content I put out there and they instantly know, like and trust me because of it.

Which do you prefer online or offline marketing and why?